Case studies · Freight forwarding
IFG Shipping: from 50 to 1,049 Google clicks a month
Figures measured on 28 September 2026. Search rankings change; we date them rather than imply they are permanent.
The challenge
IFG Shipping is a Singapore freight forwarder working the Singapore, Malaysia and Indonesia corridor. Until May 2026 its website drew about 50 Google clicks a month, with two or three keywords on page one. Its buyers, small importers and exporters, rarely search for a forwarder by name. They search for the paperwork problem in front of them: a certificate of origin, an HS code, a shipment held at customs.
What we did
From 25 May 2026 we published practical guides on exactly those problems: ATIGA Form D, Form E, HS codes, bills of lading, duties and customs holds. Each one draws on the experience of IFG's director, who has worked in freight for more than 25 years, and is checked against official sources. They open with a direct answer and carry structured data, so Google and AI assistants can quote them. We never publish transit times or prices that cannot be sourced.
The result
In the 28 days to 28 September 2026 the site earned 1,049 organic clicks from 88,426 search impressions, and held 180 keywords on Google page one on an average day. It ranks in the top five for searches such as “atiga form d” and “form e import from china to malaysia”. Still open: AI answers take many of these clicks, so only about 1.2% of searchers click through, and enquiries are not yet tracked on this site.
Measured change, before and after
Measured 22 Oct 2026: 19 Feb 2026 – 18 Mar 2026 compared with 22 Sep 2026 – 19 Oct 2026.
- 51 → 1,258 organic clicks, Feb–Mar vs Sep–Oct 2026
- 2 → 241 keywords on Google page 1, daily average
- #1 'incoterms 2020' (position 1.4, Sep–Oct 2026)
IFG Shipping started with almost no search presence: 51 clicks and 2 page-one keywords in its first tracked month. In the 28 days to 19 Oct 2026: 1,258 clicks and 241 page-one keywords. Three guides lead — Form E certificate of origin (0 to 209 clicks), ATIGA Form D (0 to 125) and importing from China to Malaysia (0 to 94). 104 articles published. Since the lead tracker went in on 2 Sep 2026, 72 people have enquired through the site (to 21 Oct, duplicates removed).
The honest part
Enquiries are counted only from 2 Sep 2026, when the tracker went in, so there is no before figure for them. Our September update gave 46 clicks for the first month; Google's data for those days now reads 51, and we use the current reading.
Source: Google Search Console, read by SingRank System; enquiries from the on-site lead tracker. All client results, dated
Want AI to recommend your business?
We'll test how Google and AI answer your customers' questions, then show you exactly where you're missing. Free.
Get your free AI visibility check